It’s a great idea on paper, helping a company to come across in a more empathetic and ‘human’ way. Giving it the personality of an approachable, understanding, consistent and likeable person. That’s what we do here. It’s terrific when your people start to write more actively, openly and clearly – more as they might speak [...]
Helping companies sound more human
Posts Tagged ‘spoken tone of voice’
I’m sorry about that, how can I fix it for you?
March 4th, 2011 by Sarah McCartney
Perhaps I was too British about it, too indirect. I was at The Real Greek, Shepherd’s Bush. I’d been there before. Now, it’s fair to say that I’ve eaten enough tabbouleh in my time to know good from bad, and this was horrid. I’ve even eaten an excellent helping at The Real Greek, Shepherd’s Bush. [...]
How to avoid brand schizophrenia
September 20th, 2010 by Malcolm Mortimer
If you don’t use a consistent tone of voice when you actually talk to people, all your hard work goes down the drain. Whatever you say on the phone, in your workplace, on radio and TV, must echo the way you write. If they contradict each other, you have a schizophrenic brand. One that’ll be [...]
Get more like this
Topics
- 26 (2)
- blog (65)
- branding (14)
- copywriting (33)
- customer service (8)
- Language (24)
- news (3)
- Punctuation (2)
- roll-out (9)
- SEO (1)
- social media (1)
- spoken tone of voice (9)
- tone of voice (37)
- training (11)
- uncategorised (5)
- web writing (7)
- writing (43)
Search Making Brands Stick
Popular tags
26
ad campaigns
ad copy
afia
Aviva
better writing
body language
brand
branding
brand language
brand personality
brands sounding human
brand strategy
brand values
bullet points
business writing
consistent personality
copywriting
creative copywriting
customer focus
customer service
E.ON
good business writing
guidelines
internal comms
language
leadership
legal writing
naming
pack copywriting
passive voice
personal branding
report writing
SEO
social media
spoken tone of voice
straplines
technology
tone of voice
training
vocabulary
website writing
web writing
words
Writing