Steve Jobs leaves quite a legacy behind him. He did things differently. And he built a brand that lived by that promise – even down to the language it uses. He proved that a lot of people are prepared to pay more to join in, and has created a legion of loyal customers other brands [...]
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Posts Tagged ‘personal branding’
Biog seems to be the hardest word
July 20th, 2011 by Sarah McCartney
(Or, as Elton might have said, what have I got to say to make you hire me?) At the end of last week’s business writing summer school, we were working on our biographies. It was my second year as tutor at an offshoot of University College Falmouth’s MA course in professional writing, and this year [...]
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