Why did Ben and I drive all the way to north west Wales last week? Were we seeking creative inspiration, or going for a scenic walk? No. Tucked between the Irish Sea and the Snowdonia National Park is Bangor University’s Centre for Experimental Consumer Psychology. We were over to meet Dr James Intriligator and kick-off [...]
Helping companies sound more human
Posts Tagged ‘internal comms’
“Well, this is embarrassing” – tone of voice from around the world
March 17th, 2011 by Emma Runciman
Starts well, loses it.
February 22nd, 2011 by Sarah McCartney
Perhaps you’ve noticed this sticker, but probably not. You’ll find it on the underside of plastic loo seats in many a modern office building. I waited until there was no-one else in the facility before taking a picture of it; who would have believed me? Have a read.
Internal comms that stick
July 30th, 2010 by Ben Afia
Why is so much internal communication so flat and lifeless? Perhaps it’s the usual editing by committee – and getting round that means understanding how to add energy, and knowing the reasons behind it. It’s unavoidable if you want to give your internal comms a bit more oomph. Cut out jargon. Just because you’re writing [...]
Using tone of voice to reach customers – how Aviva got started
June 9th, 2010 by Ben Afia
When Norwich Union changed its name to Aviva in 2009, the insurance industry was notorious (and none too popular) for refusing to treat people as individuals. So, with ad agency AMV, they developed a new brand positioning built around recognition. Recognise me Aviva planned to behave differently by recognising everyone as individuals, both inside and [...]
Internal comms that stick
March 19th, 2010 by Pete Cornes
Why is so much internal communication so flat and lifeless? Perhaps it’s the usual editing by committee – and getting round that means understanding how to add energy, and knowing the reasons behind it. It’s unavoidable if you want to give your internal comms a bit more oomph. Cut out jargon. Just because you’re writing [...]
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