Helping companies sound more human

Posts Tagged ‘brands sounding human’

The right (and wrong) way to use a dictionary

March 27th, 2012 by Sarah McCartney

If you’re aiming to impress someone with your writing, we’ve got one piece of advice. Stop it at once. It never looks as good as you want it to. Aim to be understood by the people you’re writing or speaking to, and if they’re impressed along the way, that’s all fine and dandy. Why dress [...]

Tags: better writing, brands sounding human, business writing, copywriting, language, words, Writing
Posted in blog, copywriting, customer service, Language, writing | No Comments »

Why people pay more for a bite of Apple

October 11th, 2011 by Max Robinson

Steve Jobs leaves quite a legacy behind him. He did things differently. And he built a brand that lived by that promise – even down to the language it uses. He proved that a lot of people are prepared to pay more to join in, and has created a legion of loyal customers other brands [...]

Tags: ad campaigns, ad copy, brand, brand language, brand personality, brands sounding human, customer service, personal branding, straplines, technology
Posted in blog, branding, copywriting, Language, tone of voice, writing | 1 Comment »

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