How important is it to get your brand’s tone of voice right? And how do you know if you’re getting it wrong? Is it important for an organisation to get its tone right, or is it an optional extra? Is it for customers, or should we be using it inside our own four walls? We’re [...]
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Posts Tagged ‘branding’
#7 of 100 Great Branding Ideas
April 3rd, 2012 by Sarah McCartney
Sarah McCartney, an Afia team stalwart, has a new book out: 100 Great Branding Ideas, published by Marshall Cavendish. Here’s one of her great ideas. You can get this and the other 99 from Amazon and all* good bookshops.
How not to write a strapline
September 5th, 2011 by Sarah McCartney
There are some famous straplines in the business of branding: Just do it. Made in Scotland, from girders. Because you’re worth it. (Hate that one, but it sticks.) How do you suppose Classic Art Decorating came up with theirs? Never knowingly responsible for any mistakes.
How to avoid brand schizophrenia
September 20th, 2010 by Malcolm Mortimer
If you don’t use a consistent tone of voice when you actually talk to people, all your hard work goes down the drain. Whatever you say on the phone, in your workplace, on radio and TV, must echo the way you write. If they contradict each other, you have a schizophrenic brand. One that’ll be [...]
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