Janet GordonAre you saying what you really mean? And does that relate to what people actually do? Neuro-linguistic programming sounds a touch scientific for wordsmiths and marketers like ourselves, but it’s an invaluable way to study how language affects people’s behaviours and beliefs. It’s also Janet’s field of expertise, as a consultant and trainer in leadership, culture and behaviour change. Her approach leads to programmes which are memorable and enjoyable for people, making sure the learning sticks, in both individuals and organisations. She first realised how powerful language can be when she was working as a business English trainer to companies like Arthur Andersen, PWC and the Bank of Spain. That’s when she realised it’s not what you say or mean that’s important – it’s what people hear.
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