Angela Savidan

Ang has worked on some of the UK’s most recognisable brands, including years with the Andrex puppy and launching Persil’s UK ‘Dirt is Good’ campaign.

But she began her career in New Zealand, at a time when advertising was a whole lot younger. In those days, if something had words in it, the copywriter was expected to write it. So she’s done everything from radio to point-of-sale, new product development to press releases, consumer magazines to TV ads, customer comms and a whole lot more.

• senior copywriter at JWT
• creative director at Payne Stracey
• associate director at Grey Advertising