Silver SpoonAllinson flour was undergoing a rebrand, and Silver Spoon needed help to differentiate the range’s personality. As we got to grips with the brand, it seemed obvious to use their founder’s story. In Victorian Britain, Thomas Allinson was at least 100 years ahead of the curve. He realised that wholemeal flour was better for you, and he walked from Edinburgh to London to prove that a vegetarian diet could easily sustain enthusiastic exercise. We took that tale and used it as the basis for Allinsons’ tone of voice. Then we worked it up into an engaging, immediate story for the pack copy. |
