SEO copywritingOn-page or off-page? There are two main ways to get your pages rising up the search rankings. The first is on-page optimisation – techie specifics like keywords, titles, descriptions and your navigation. You need to get this right without sounding like a robot. The second – and most important – is off-page optimisation, or link building. That’s giving people papers, articles and blog posts that are so good they’ll want to link to you. You need to do both, and they’ve one thing in common: both demand great writing.
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