Annual reports

‘Does anyone actually read it?’

If the answer is no, it’s because the average annual report tends to be as dry as stale bread.

Yes, the City needs the hard stuff. But what about ordinary shareholders? And your own people? Shouldn’t they hear you speaking to them, sense a bit of oomph in what the chairman and CEO have to say? That’s why we like to meet and talk to everyone before we write a word – from the chairman down. It’s how we get at the energy.

Our approach is to have:

• direct input from the board
• a compelling story to wrap up the facts and figures
• a writer with a head for long copy
• and a support team of researchers

Learn more:

Aviva case study
Expertise, clarity and dumbing down

Or call us on 020 8166 4966