Let’s start with the good. When tone of voice works, it galvanizes teams, gives scaffolding to brand behaviours, and helps people grab hold of brand principles that are often far too abstract. And good communications make things run more smoothly, which ultimately saves money and makes people happier. But in the ten years or so [...]
Helping companies sound more human
Archive for the ‘26’ Category
This was written in 26 seconds
October 1st, 2010 by Ben Afia
The header, that is. The discipline of time, though, can provide a fantastic focus for creativity. And that’s what the 26 Seconds project is all about. That, and a collaboration between writers from 26, and film-makers who come under the umbrella of the International Visual Communications Association (IVCA). This new combination of talents stems from [...]
Get more like this
Topics
- 26 (2)
- blog (65)
- branding (14)
- copywriting (33)
- customer service (8)
- Language (24)
- news (3)
- Punctuation (2)
- roll-out (9)
- SEO (1)
- social media (1)
- spoken tone of voice (9)
- tone of voice (37)
- training (11)
- uncategorised (5)
- web writing (7)
- writing (43)
Search Making Brands Stick
Popular tags
26
ad campaigns
ad copy
afia
Aviva
better writing
body language
brand
branding
brand language
brand personality
brands sounding human
brand strategy
brand values
bullet points
business writing
consistent personality
copywriting
creative copywriting
customer focus
customer service
E.ON
good business writing
guidelines
internal comms
language
leadership
legal writing
naming
pack copywriting
passive voice
personal branding
report writing
SEO
social media
spoken tone of voice
straplines
technology
tone of voice
training
vocabulary
website writing
web writing
words
Writing